Dive deep into the transformative journey of the solar industry with our seasoned guest, boasting 15 years of experience. Discover the delicate balance between quality and economics that shapes solar businesses, from the early days of lucrative incentives to today's focus on excellence. Gain unique perspectives on sector shifts, revealing both uplifting successes and daunting challenges faced by solar enterprises.

Explore the complexities of the solar landscape, uncovering installers' financial struggles and the industry's giants' rise and fall. Our guest shares insights on aggressive sales tactics, operational challenges, and the value of local vs. national solar companies. These stories reflect the resilience of those committed to cleaner energy amidst changing standards and business fortunes.

Focus on meticulous installations and aftercare, emphasising diligence, electric vehicle integration, and monitoring for maximum benefits. With a keen eye on quality and safety standards, this episode is a guide for navigating the solar industry's evolution with integrity. Join us for a discussion on perseverance and innovation in sustainable energy.